"Think Different" was an advertising campaign by Apple Computer during the late 1990s. The campaign featured more than 40 so-called "crazy ones": historic and contemporary figures who include Bob Dylan, Einstein, Ted Turner, Picasso, John Lennon and Yoko Ono, Edison, Muhammad Ali, Alfred Hitchcock, Miles Davis, Lucille Ball and Desi Arnaz, the Rev. Martin Luther King Jr., Amelia Earhart, Jim Henson, Rosa Parks, Frank Lloyd Wright and Jerry Seinfeld.